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Crewcraft - transitioning corporates towards agile

CrewCraft: our company’s name represents the “Crew” one has to have on board for the good of the journey towards Scaled Agility – and “Craft” stands for the deliberate application of developed and trained skill and emotional intelligence the contributors must apply to build this crew and develop and grow the desired "Agile Organization". Your organization.

On our homepage you are looking at, we have chosen to express our experience by the visual metaphor of a sailing crew in the middle of the race of hard and serious competition to convey our key-message. The key message of the urged need of being a “Crew” and the prerequisite must of interacting with “Craft(ed)” collaboration skills. Our sailing-metaphor aims to provide an easy to understand picture (a metaphor) of the challenge one company will encounter on the journey towards agility. One fact is clear: One sailing boat not having a crafted “crew” on board but trying to master the journey towards “Scaled Agility” with a traditional “team approach”, will face massive challenges to succeed.

On a global scale Crewcraft AG supports and enables Scaled Agile Transitions mainly for well-established Corporate Companies and Organizations – not for “Silicon Valley startups”.

Our consulting- & coaching service includes

  • Software-Engineering Programs,
  • Organizational Transformations,
  • Innovation Management,
  • Shop-Floor Integration,
  • Management Coaching  and Mentoring.

The content shared on our homepage will introduce you to our insights, experiences and learnings and best practices collected in various global “Scaled Agile” transformations projects and programs for (mainly) traditional corporate organizations based in the Chemical-Pharmaceutical-, Finance- & Manufacturing Industry.

We are happy to share – and we are inviting you to start an dialog about the future of the global economy...

Why Crewcraft AG was founded...

Crewcraft was founded as a “one-man band” back in the year 2000. In 2017, two of our today’s equity-partners decided to act in the future jointly, as a Swiss-registered GmbH. And, in the year 2020 we grew into Crewcraft AG – now as Swiss-registered and privately-owned stock company (Aktiengesellschaft).

Our currently five equity-partners (2020) own and run the operations and deliver recognized, outstanding and remarkable consulting and coaching services to well-known corporate organizations globally. We guide the full scale of changes

Crewcraft was founded as a “one-man band” back in the year 2000. In 2017, two of our today’s equity-partners decided to act in the future jointly, as a Swiss-registered GmbH. And, in the year 2020 we grew into Crewcraft AG – now as Swiss-registered and privately-owned stock company (Aktiengesellschaft).

Our currently (2020) five equity-partners own and run the operations and deliver recognized, outstanding and widely appreciated consulting and coaching services to well-known corporate organizations, globally. Crewcraft was established and grew to support, to guide, to accompany and enable our clients – to help them anticipating and mastering challenging times of “ripe-tide innovation” and quantum leaps in the development of technology and human interaction and collaboration.